In Coolfarming, you’ll discover how to grow your own trends by creating an environment where COINs flourish; then—once a product has become established—extend the creative pool into a Collaborative Learning Network, or CLN, whereby a targeted group of interested people are brought in to learn the basics of the product, make suggestions for improvements, point out deficiencies, and push the idea forward.

When this feedback gets incorporated, things get really interesting, expanding the process further outward to a Collaborative Interest Network (CIN) that encompasses thousands or even millions of users, building what hopefully turns into a loyal fan base…and virtually guaranteeing the success of the idea

Do people really buy this? "Coolhunting was bad enough, but Coolfarming?!
This sounds to me like another misguided attempt to harness networks and collaborative creativity to make something viral. Beyond identifying trends, as in coolhunting, this book promises to show how to develop trends, from the ground up.
Sucker born every minute, and that.