The Web is Dead article has caused quite a stir over the last couple of days. Here is a very well articulated argument for the belief that it is, in fact, not dying, and that old media and old technology is not replaced by new media or new technology. Instead, they evolve and morph and co exist (see Rule #8. Though the author is referring to technology in general, the very same applies to media, digital or otherwise.

I love the distinction here between a tidy timeline of progress as opposed to the messiness of technology in use.

An obsession with 'innovation' leads to a tidy timeline of progress, focusing on iconic machines, but an investigation of 'technology in use' reveals that some 'things' appear, disappear, and reappear...