Digital Analogue Check In Device

Over the weekend, I was thinking that it would be pretty cool if restaurants and bars had buttons or switches or something for customers to "Like" the place, or check in to Facebook Places or Foursquare. Sort of like that Bakers Tweet device, or the pizza delivery thing that Crispin had done a couple of years ago.

Then I came across this today.

Bubble

An interesting installation on a University campus that prompts students to check in on Facebook Places, and spread the word about the University. Sort of garish and loud, it is different, but far from the same thing.

"We're encouraging students to check in, so when they do, it'll show up in their news feed and maybe their friends still in high school will see it over and over again," the university's marketing director told AdAge

I think there is a lot of potential to bring something more tangible and tactile to the check in experience. How much more effective would it be to do the check in and tell your friends through a real interaction? (Please keep your answer to yourself if you are a location awareness hater!).

Maybe it has already been done somewhere? I remember when I was at the customs counter in Shanghai, China earlier this year there was a feedback box right on the officer's counter, with three buttons to register your feedback. That was pretty cool, very easy to punch in an opinion after you have been grilled by security.

chroma

chroma

My name is Dino Demopoulos (@chroma), welcome!

Currently Head of Planning at MacLaren in Toronto.
Previously world-travelling DJ, remixer, music producer and record label owner.
And a journalist, digital content creator, publisher and entrepreneur.

I also am pretty passionate about new ideas and change, and have a restless drive to discover new ways of doing things, and nudging culture forward. I did this as a producer, label owner and DJ in the world of club culture, and I now apply the many things I learned there to the world of planning and marketing.

I have been immersed in many aspects of digital culture for over twenty years as a music producer/remixer, international DJ, label owner, web video content creator and editor, community builder, writer and interactive media professional in both media and creative agencies.

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